HOW TO ENSURE THE CONTINUED GROWTH OF STRATEGIC PLANNING
William E. Rothschild
(Manager of Corporate Strategy Development and Integration, General Electric Company)
271
Abstract
Is strategic planning a lasting management tool or just another management fad? Four factors—top management commitment, sound segmentation, training and development, and periodic reviews—will spell success. Planners who ignore them can expect strategic management programs to fail.
Citation
Rothschild, W.E. (1980), "HOW TO ENSURE THE CONTINUED GROWTH OF STRATEGIC PLANNING", Journal of Business Strategy, Vol. 1 No. 1, pp. 11-18. https://doi.org/10.1108/eb038885
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited