STRATEGIES FOR DECLINING INDUSTRIES
Kathryn Rudie Harrigan
(Professor, University of Texas, School of Management and Administration)
1053
Abstract
How should your company respond to the complex competitive challenge of declining demand? The model described here can increase your prospects of success.
Citation
Rudie Harrigan, K. (1980), "STRATEGIES FOR DECLINING INDUSTRIES", Journal of Business Strategy, Vol. 1 No. 2, pp. 20-34. https://doi.org/10.1108/eb038896
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited