New Venture Planning

Abstract

Development of new ventures, particularly in manufacturing, has slowed in recent years, and today U.S. manufacturing is in decline. Whether or not there is a direct cause and effect between these two developments, they are part of the same picture.

Citation

VESPER, K.H. (1980), "New Venture Planning", Journal of Business Strategy, Vol. 1 No. 2, pp. 73-75. https://doi.org/10.1108/eb038903