The Dow Experience: Achieving Balanced Growth in an Uncertain Future
RICHARD RUMELT
(Editor)
Robert W. Lundeen
(Executive Vice‐President, The Dow Chemical Company)
78
Abstract
Looking ahead and assessing the total environment for business is the most challenging task facing corporate management in these uncertain times. The difficulty of such exercises has increased exponentially in the past several decades. Corporate boards and managements must now deal thought‐fully not only with economic issues, but with complex political and social issues, country by country, wherever their companies do business or wherever they would like to do business.
Citation
RUMELT, R. and Lundeen, R.W. (1981), "The Dow Experience: Achieving Balanced Growth in an Uncertain Future", Journal of Business Strategy, Vol. 1 No. 4, pp. 59-61. https://doi.org/10.1108/eb038913
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited