Scenarios in Corporate Planning
H. Ronald Hamilton
(Director, Economic Programs Office, Battelle Memorial Institute. This article is reprinted with permission of Battelle Memorial Institute, Columbus, Ohio.)
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Abstract
Scenarios are viewed as a desirable input to planning because they address two key trends in the planning environment:
Citation
Hamilton, H.R. (1981), "Scenarios in Corporate Planning", Journal of Business Strategy, Vol. 2 No. 1, pp. 82-87. https://doi.org/10.1108/eb038930
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited