FOUR WINNING STRATEGIES FOR THE INTERNATIONAL CORPORATION
John Fayerweather
(Professor of Management and International Business, Graduate School of Business Administration, New York University)
350
Abstract
The international corporation must look carefully at the global environment and its own capabilities. Only after a thorough assessment of these factors will a company be able to choose from among the four most prevalent global strategies outlined in this article.
Citation
Fayerweather, J. (1981), "FOUR WINNING STRATEGIES FOR THE INTERNATIONAL CORPORATION", Journal of Business Strategy, Vol. 2 No. 2, pp. 25-36. https://doi.org/10.1108/eb038933
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited