CREATING COMPETITIVE ADVANTAGE WITH COMPUTER TECHNOLOGY
Mare Gerstein
(Principal, Gerstein, Reisman and Associates)
Heather Reisman
(Principal, Gerstein, Reisman and Associates)
425
Abstract
Managers have largely overlooked computer technology as a valuable resource in creating competitive advantage. To rectify the situation, companies will have to overcome resistance to change, heal the data processing/general management breach, and take a long, hard look at the economic issues involved.
Citation
Gerstein, M. and Reisman, H. (1982), "CREATING COMPETITIVE ADVANTAGE WITH COMPUTER TECHNOLOGY", Journal of Business Strategy, Vol. 3 No. 1, pp. 53-60. https://doi.org/10.1108/eb038956
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited