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Analyzing Strategic Cost in a High‐Inflation Economy

Donald McLagan (Senior Vice‐President Central Region Manager for Data Resources, Inc.)
Peter Ziesmer (Vice‐President and Central Region Manager for Data Resources, Inc.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1982

205

Abstract

The high, volatile inflation forecast for the 1980s will make costs difficult to manage. Price increases will be necessary, but they invite market share raids from growth‐hungry competitors. Without price increases, cost inflation will destroy margins. A strategic cost analysis can identify the effect of inflation on a company's own costs and on its competitors' costs. Company planners can then formulate an explicit strategy for coping with the decade's slow, cyclic growth and high, volatile inflation.

Citation

McLagan, D. and Ziesmer, P. (1982), "Analyzing Strategic Cost in a High‐Inflation Economy", Journal of Business Strategy, Vol. 3 No. 1, pp. 80-84. https://doi.org/10.1108/eb038959

Publisher

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MCB UP Ltd

Copyright © 1982, MCB UP Limited

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