A FRAMEWORK FOR LOOKING AT VERTICAL INTEGRATION
Kathryn Rudie Harrigan
(Professor, Columbia University)
2011
Abstract
Vertical integration is often one of the first diversification strategies that firms consider. To choose the right strategy, companies must assess the four different types of possible integration and weigh the merits of each.
Citation
Rudie Harrigan, K. (1983), "A FRAMEWORK FOR LOOKING AT VERTICAL INTEGRATION", Journal of Business Strategy, Vol. 3 No. 3, pp. 30-37. https://doi.org/10.1108/eb038975
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited