DEVELOPING AND MANAGING NEW PRODUCTS
Eugene F. Finkin
(Senior Consultant, Corporate Planning, Westinghouse Electric Corporation)
283
Abstract
Why, when we know so much about new‐product development and commercialization, do so many companies manage the process poorly? The author contends it's because too many executives ignore the rules of the road.
Citation
Finkin, E.F. (1983), "DEVELOPING AND MANAGING NEW PRODUCTS", Journal of Business Strategy, Vol. 3 No. 4, pp. 39-46. https://doi.org/10.1108/eb038988
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited