Avoiding Planning Backlash
Wayne Earley
(Manager of Physical Distribution, formerly Manager of Strategic Management Education for Owens‐Corning Fiberglas)
Michael M. Kaiser
(President of Michael Kaiser Associates, a consulting firm specializing in teaching managers how to develop strategy)
Raymond E. Metz
(Director of Corporate Planning for Owens‐Corning Fiberglas)
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Abstract
Strategy has become one of the most overused and misused words in our business vocabulary. Chief executives love to talk about strategy because “it's the thing to do.” Managers love the word because it makes them sound more professional. Planners love “strategy” because it allows them to establish their own unique identity within the corporation. Which managers can stand before their subordinates, peers, or bosses and admit to not having a strategy?
Citation
Earley, W., Kaiser, M.M. and Metz, R.E. (1983), "Avoiding Planning Backlash", Journal of Business Strategy, Vol. 4 No. 2, pp. 93-96. https://doi.org/10.1108/eb039026
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited