SURPRISE AND THE COMPETITIVE ADVANTAGE
William E. Rothschild
(Vice‐President, Corporate Business Development and Planning, General Electric Company)
347
Abstract
To compete in the new global environment, companies must constantly map the terrain in which they operate, alert for signs of change. Managers must move beyond the narrow concepts of segmentation and begin to think in terms of strategic arenas in order to be successful.
Citation
Rothschild, W.E. (1984), "SURPRISE AND THE COMPETITIVE ADVANTAGE", Journal of Business Strategy, Vol. 4 No. 3, pp. 10-18. https://doi.org/10.1108/eb039028
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited