MAKING U.S. BUSINESS COMPETITIVE
Lee A. Iacocca
(Chairman, The Chrysler Corporation)
76
Abstract
Chrysler was about to go under in 1981, with 600,000 jobs in the balance. Federal loan guarantees were the last resort. At that time it was just plain survival—lifeboat economics.
Citation
Iacocca, L.A. (1984), "MAKING U.S. BUSINESS COMPETITIVE", Journal of Business Strategy, Vol. 5 No. 1, pp. 26-28. https://doi.org/10.1108/eb039043
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited