IMPLEMENTING CORPORATE STRATEGY: THE STORY OF INTERNATIONAL THOMSON
Gordon C. Brunton
(President of International Thomson Organisation Ltd)
142
Abstract
How does a small Britain‐based publishing company grow to a diverse $2.5 billion company with worldwide interests? The story offers insights on corporate growth and expansion.
Citation
Brunton, G.C. (1984), "IMPLEMENTING CORPORATE STRATEGY: THE STORY OF INTERNATIONAL THOMSON", Journal of Business Strategy, Vol. 5 No. 2, pp. 6-14. https://doi.org/10.1108/eb039053
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited