DEALER NETWORK STRATEGIC PLANNING
Warren A. DeBord
(President of Sperry‐Boom of Florida, Inc., a Consultant, and an Associate Professor of Marketing at the University of South Florida)
267
Abstract
For many companies, dealer networks are the key to success. Networks provide the critical access to companies' markets. Yet, too often, companies have not expended the effort to incorporate this critical link into their own elaborate strategic plans.
Citation
DeBord, W.A. (1984), "DEALER NETWORK STRATEGIC PLANNING", Journal of Business Strategy, Vol. 5 No. 2, pp. 32-40. https://doi.org/10.1108/eb039056
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited