CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS
Charles Wiseman
(Consultant and President of Competitive Applications)
Ian C. MacMillan
(Professor at New York University)
457
Abstract
As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show how a business can use modern information technologies to create a competitive edge by adding value to present products and services.
Citation
Wiseman, C. and MacMillan, I.C. (1984), "CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS", Journal of Business Strategy, Vol. 5 No. 2, pp. 42-49. https://doi.org/10.1108/eb039057
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited