The Consumer Revolution in the Supermarket
R. Gordon McGovern
(RPresident of Campbell Soup Company)
191
Abstract
Americans are eating differently these days and that fact is fundamentally changing the face of the food processing industry.
Citation
Gordon McGovern, R. (1984), "The Consumer Revolution in the Supermarket", Journal of Business Strategy, Vol. 5 No. 2, pp. 93-95. https://doi.org/10.1108/eb039064
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited