STRATEGIC PLANNING FOR GLOBAL COMPETITION
David C. Shanks
(Manager of the Strategic Management and Organization Unit of Arthur D. Little, Inc.)
604
Abstract
The world's economic and business environment has changed in fundamental ways over the past two decades. Corporations now face growing incentives and pressures to seek opportunities in a world marketplace. This article describes a method that can be used by multinational corporations to recognize global competition within their industries, and it examines some emerging trends with which MNCs will have to contend.
Citation
Shanks, D.C. (1985), "STRATEGIC PLANNING FOR GLOBAL COMPETITION", Journal of Business Strategy, Vol. 5 No. 3, pp. 80-89. https://doi.org/10.1108/eb039076
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited