“BIG BANG” MANAGEMENT
Frederick W. Gluck
(Director at McKinsey & Company and a principal architect of its strategic management practice)
1067
Abstract
Few of the largest and most successful corporations have solved the problem of how to renew themselves when major shifts in the environment occur. What is needed is to “tamper with the main spring”; that is, a “big bang” innovation along with the institutional courage to pull it off.
Citation
Gluck, F.W. (1985), "“BIG BANG” MANAGEMENT", Journal of Business Strategy, Vol. 6 No. 1, pp. 59-64. https://doi.org/10.1108/eb039100
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited