THE IMPACT OF STRATEGIC PLANNING ON STOCK PRICES
Richard B. Higgins
(Professor of Business Administration at Northeastern University)
John Diffenbach
(Associate Professor of Business Administration at Northeastern University)
158
Abstract
Does a company's long‐term corporate strategy influence how security analysts rate its stock? The authors found that it does—but only when the strategy is communicated to analysts through corporate advertising, executive presentations, annual reports, and similar means.
Citation
Higgins, R.B. and Diffenbach, J. (1985), "THE IMPACT OF STRATEGIC PLANNING ON STOCK PRICES", Journal of Business Strategy, Vol. 6 No. 2, pp. 64-72. https://doi.org/10.1108/eb039110
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited