Strategic Planning in Japan
Milton C. Lauenstein
(President of Lauenstein & Associates, Inc., a consulting firm in Gloucester, Massachusetts)
271
Abstract
The American business community has recognized the importance of strategy as a determinant of corporate success. Academics, consultants, and executives themselves have studied the subject in depth and have written extensively on it. Any corporation with pretensions of being well‐managed has installed a strategic planning procedure to improve its prospects of long‐term success.
Citation
Lauenstein, M.C. (1985), "Strategic Planning in Japan", Journal of Business Strategy, Vol. 6 No. 2, pp. 78-84. https://doi.org/10.1108/eb039112
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited