THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL
Edmund S. Muskie
(Chairman of the Nestle Infant Formula Audit Commission and a Partner in Chadbourne & Parke, counsel to the Commission)
Daniel J. Greenwald III
(Partner with Chadbourne & Parke, counsel to the Commission)
1173
Abstract
Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula established by the World Health Organization. The formation of this Commission was a high‐risk innovative move on Nestle's part. The result has been that this Commission was instrumental in settling the controversy surrounding Nestle's marketing of the formula in Third World countries.
Citation
Muskie, E.S. and Greenwald, D.J. (1986), "THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL", Journal of Business Strategy, Vol. 6 No. 4, pp. 19-23. https://doi.org/10.1108/eb039127
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited