The Failure of Strategic Planning
Milton C. Lauenstein
(Member of the faculty at Northeastern University and President of Lauenstein & Associates, Inc., a consulting firm)
814
Abstract
Several years after he had installed an elaborate strategic planning system, the chairman of a diversified New York Stock Exchange company began wondering if it was worth the effort. When he took a closer look, he found that the plan's only real function was to serve as a model for preparing the next one a year later. So he scrapped the whole procedure, instructing each division manager to do whatever planning he felt was appropriate for his own unit.
Citation
Lauenstein, M.C. (1986), "The Failure of Strategic Planning", Journal of Business Strategy, Vol. 6 No. 4, pp. 75-80. https://doi.org/10.1108/eb039134
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited