EASTMAN KODAK OPENS WINDOWS OF OPPORTUNITY

Abstract

A charter for change was the theme of a reorganization at Eastman Kodak Company in 1985. More than one year later, a companywide entrepreneurial spirit is evident, resulting in new products, faster entry into previously untapped markets, and a more flexible management style. This article provides a brief look at the strategic plan used to promote and nurture innovation and change in a large organization.

Citation

Chandler, C.H. (1986), "EASTMAN KODAK OPENS WINDOWS OF OPPORTUNITY", Journal of Business Strategy, Vol. 7 No. 1, pp. 5-8. https://doi.org/10.1108/eb039137