THE STRATEGIC VALUE OF PRICE STRUCTURE
Andrew A. Stern
(Principal of Booz‐Allen & Hamilton, Inc., based in Chicago)
323
Abstract
All pricing strategies are composed of two elements: price structures and price levels. Price levels are the actual dollar prices that are set within the structure. But managers who merely set price levels rather than explicit price structures for their products deprive themselves of a valuable strategic tool.
Citation
Stern, A.A. (1986), "THE STRATEGIC VALUE OF PRICE STRUCTURE", Journal of Business Strategy, Vol. 7 No. 2, pp. 22-31. https://doi.org/10.1108/eb039149
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited