How Management Should Use R&D to Set New Directions

Abstract

Technology, defined broadly as know‐how, is the raison d'être for any business. The only reason a customer will pay a company money is that the company knows how to do something the customer needs but either can't do or doesn't want to do.

Citation

Collier, D.W. (1986), "How Management Should Use R&D to Set New Directions", Journal of Business Strategy, Vol. 7 No. 2, pp. 75-78. https://doi.org/10.1108/eb039155