Cooper Tire: Successful Adaptation in a Changing Industry
Ivan Gorr
(President and Chief Operating Officer, Cooper Tire and Rubber Company)
116
Abstract
The past decade has wrought significant changes in the tire industry, such as:
Citation
Gorr, I. (1987), "Cooper Tire: Successful Adaptation in a Changing Industry", Journal of Business Strategy, Vol. 7 No. 3, pp. 83-86. https://doi.org/10.1108/eb039167
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited