PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM
Edmund R. Gray
(Professor of Management at Loyola Marymount University)
Larry R. Smeltzer
(Associate Professor in the Department of General Business at Arizona State University)
209
Abstract
A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.
Citation
Gray, E.R. and Smeltzer, L.R. (1987), "PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM", Journal of Business Strategy, Vol. 8 No. 1, pp. 4-10. https://doi.org/10.1108/eb039182
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited