AN EFFECTIVE STRATEGY FOR INFORMATION DELIVERY
Alix‐Marie Hall
(Consulting Manager for the Information Industry, Coopers & Lybrand's Management Consulting Services Group)
Jean Terren
(Responsible for French Business Development Services, Coopers & Lybrand's International Tax Consulting Group)
113
Abstract
Why did videotex technology boom in France but fail in the United States? Although an important factor was the difference in government policies between the two countries, a good deal of success of French videotex can be attributed to strategic planning.
Citation
Hall, A. and Terren, J. (1987), "AN EFFECTIVE STRATEGY FOR INFORMATION DELIVERY", Journal of Business Strategy, Vol. 8 No. 1, pp. 21-27. https://doi.org/10.1108/eb039184
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited