PLANNING FOR THE UNEXPECTED
Robert D. Gilbreath
(Director of Advanced Practices for Theodore Barry & Associates, Atlanta, Georgia)
221
Abstract
Today's business climate is anything but predictable. This article describes how managers can develop a dynamic strategy by building flexibility, contingency, and hedging techniques into plans and operations.
Citation
Gilbreath, R.D. (1987), "PLANNING FOR THE UNEXPECTED", Journal of Business Strategy, Vol. 8 No. 2, pp. 44-49. https://doi.org/10.1108/eb039199
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited