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Winning Turnaround Strategies at Black & Decker: An Interview With Marketing Executive Gary T. DiCamillo

ISSN: 0275-6668

Article publication date: 1 February 1988

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Black & Decker, like many U.S. companies, found the Japanese cutting away at its market share. Carefully crafted strategies are building it back.

(1988), "Winning Turnaround Strategies at Black & Decker: An Interview With Marketing Executive Gary T. DiCamillo", Journal of Business Strategy, Vol. 9 No. 2, pp. 30-33. https://doi.org/10.1108/eb039210

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