Gaining the Service Quality Advantage
William A. Sherden
(Vice president of Temple, Barker & Sloane, Inc., a general management consulting firm with headquarters in Lexington, Massachusetts)
314
Abstract
Companies that achieve a very high degree of service quality in their approach to doing business will gain incalculable benefits.
Citation
Sherden, W.A. (1988), "Gaining the Service Quality Advantage", Journal of Business Strategy, Vol. 9 No. 2, pp. 45-48. https://doi.org/10.1108/eb039213
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited