Is Your Company Marketing Oriented?
Gordon Canning Jr.
(Vice President, Cresap, a division of Towers, Perrin Company, in New York City)
660
Abstract
In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.
Citation
Canning, G. (1988), "Is Your Company Marketing Oriented?", Journal of Business Strategy, Vol. 9 No. 3, pp. 34-36. https://doi.org/10.1108/eb039225
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited