The Mind Is the Ultimate Battlefield: An Interview with Master Marketer Al Ries

Abstract

Before marketers can even attempt to reach the consumer, they must first neutralise the competition. Only then can they launch an attack in a mental battlefield.

Citation

(1988), "The Mind Is the Ultimate Battlefield: An Interview with Master Marketer Al Ries", Journal of Business Strategy, Vol. 9 No. 4, pp. 4-7. https://doi.org/10.1108/eb039233