Targeting the Affluent Consumer
Thomas J. Stanley
(Head of the Affluent Market Institute in Atlanta, Georgia, which designs research‐based marketing programs to identify and attract wealthy consumers)
375
Abstract
Marketing to America's affluent consumers is no easy task. However, there is a significant segment of high‐income consumers who are rarely prospected. Here's how to target these hidden achievers.
Citation
Stanley, T.J. (1988), "Targeting the Affluent Consumer", Journal of Business Strategy, Vol. 9 No. 5, pp. 17-20. https://doi.org/10.1108/eb039251
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited