A New Approach to Strategic Forecasting
Barbara G. Cohen
(Principal with Booz‐Allen & Hamilton in Chicago)
174
Abstract
Projecting demand can be made more credible and insightful for developing strategy when it is based on an understanding of underlying drivers. These include societal trends, demographics, and the possibility of product substitution.
Citation
Cohen, B.G. (1988), "A New Approach to Strategic Forecasting", Journal of Business Strategy, Vol. 9 No. 5, pp. 38-42. https://doi.org/10.1108/eb039255
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited