Free‐Trade Strategies With Canada
Isaiah A. Litvak
(Professor of International Business at York University, Toronto, Canada)
221
Abstract
How U.S. companies operate in the huge and diversified Canadian market is undergoing change. What are they doing now and how will this affect others who hope to take advantage of the new free trade environment? This article explores the newly emerging options for U.S. executives who view Canada as the next great business frontier. Principles applied by U.S. executives in Canada can be applied in other countries as doors to free trade open wider.
Citation
Litvak, I.A. (1988), "Free‐Trade Strategies With Canada", Journal of Business Strategy, Vol. 9 No. 6, pp. 34-39. https://doi.org/10.1108/eb039268
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited