How to Live and Prosper Among the Giants
Doug Gottliebsen
(Director of Products and Markets for Akzo Engineering Plastics, Evansville, Indiana)
38
Abstract
Specialization has enabled one plastics manufacturer to compete against such industry titans as du Pont, GE, and Monsanto.
Citation
Gottliebsen, D. (1989), "How to Live and Prosper Among the Giants", Journal of Business Strategy, Vol. 10 No. 2, pp. 9-12. https://doi.org/10.1108/eb039288
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited