The Bridgestone‐Firestone Merger: An Insider's Account

Abstract

In March 1988, Japan's Bridgestone Corporation acquired the Firestone Tire and Rubber Company for $2.6 billion. John J. Nevin, Firestone's chairman and CEO, provides this behind‐the‐scenes look at the events leading up to the merger. He also discusses the effect of foreign investment on the United States.

Citation

Nevin, J.J. (1989), "The Bridgestone‐Firestone Merger: An Insider's Account", Journal of Business Strategy, Vol. 10 No. 4, pp. 26-30. https://doi.org/10.1108/eb039318