Broaden the Search for Clues to Product Commercialization
Frederick D. Buggie
(President of Strategic Innovations International, Inc., Lake Wylie, South Carolina)
56
Abstract
The perspective and experience of various industry experts outside an organization can often prove valuable to verify, qualify, or kill new product concepts.
Citation
Buggie, F.D. (1989), "Broaden the Search for Clues to Product Commercialization", Journal of Business Strategy, Vol. 10 No. 6, pp. 37-40. https://doi.org/10.1108/eb039334
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited