How Strategic Management Builds Company Value
Robert Lawrence Kuhn
(Investment banker, corporate strategist, and IC Senior Fellow at the University of Texas in Austin)
435
Abstract
Company value is the price at which an enterprise could trade in a merger or acquisition. Strategic management can play a critical role in enhancing that value. Yet, how the process works is not always obvious—especially to owners and managers who have difficulty seeing their companies from the perspective of new buyers.
Citation
Lawrence Kuhn, R. (1989), "How Strategic Management Builds Company Value", Journal of Business Strategy, Vol. 10 No. 6, pp. 57-59. https://doi.org/10.1108/eb039339
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited