An Action‐Oriented Approach to Strategy
Benjamin B. Tregoe
(Chairman and CEO of Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based company specializing in strategic and operational decision making)
Peter M. Tobia
(Vice President of Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based company specializing in strategic and operational decision making)
373
Abstract
Top and middle management can play an expanded role in developing and implementing strategy. The executives and their companies featured in this article demonstrate how they were able to strengthen the link between strategy and operations.
Citation
Tregoe, B.B. and Tobia, P.M. (1990), "An Action‐Oriented Approach to Strategy", Journal of Business Strategy, Vol. 11 No. 1, pp. 16-21. https://doi.org/10.1108/eb039343
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited