Europe 1992: Update for Business Planners
Eckart E. Goette
(President of Goette Interconsult, Charlotte, North Carolina)
34
Abstract
America's regional diversity has prepared many U.S. firms to operate in a unified, post‐1992 Europe. However, European companies will also benefit and become stronger global competitors. In this article, an international business consultant offers some insights for U.S. planners.
Citation
Goette, E.E. (1990), "Europe 1992: Update for Business Planners", Journal of Business Strategy, Vol. 11 No. 2, pp. 10-13. https://doi.org/10.1108/eb039355
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited