Market‐Entry Approaches for the Pacific Rim
Mike Van Horn
(President of Van Horn Associates, a San Rafael, California‐based company that helps entrepreneurial American firms enter Pacific Rim markets)
129
Abstract
Small and midsize U.S. firms have adopted unorthodox but effective methods to sell their products and services overseas. Larger companies can do well to emulate the tactics used by these firms to identify and enter Asian markets.
Citation
Van Horn, M. (1990), "Market‐Entry Approaches for the Pacific Rim", Journal of Business Strategy, Vol. 11 No. 2, pp. 14-19. https://doi.org/10.1108/eb039356
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited