Birth of a Business Unit
Arnold Donald
(Business Director of Monsanto's Lawn and Garden products group. The unit is headquartered in St. Louis, Missouri, and is part of Monsanto Agricultural Co., an operating unit of Monsanto Co)
118
Abstract
By keeping a finger on the pulse of the marketplace, Monsanto, in only five years, built its Lawn and Garden group into a $170 million SBU.
Citation
Donald, A. (1991), "Birth of a Business Unit", Journal of Business Strategy, Vol. 12 No. 3, pp. 8-11. https://doi.org/10.1108/eb039409
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited