Roadblocks to New Business Development
Michael Cosgrove
(Assistant Professor at the Graduate School of Management, University of Dallas. He was Director of Strategy Development for a division of an international oil company)
92
Abstract
By what process can a mature company attempt to create a growth portfolio of new businesses? A process followed by the manufacturing and distribution division of a major international oil company is outlined in this case study. In hindsight, the process seemed sound, but actions of people (or the lack of action) doomed the plan to failure.
Citation
Cosgrove, M. (1991), "Roadblocks to New Business Development", Journal of Business Strategy, Vol. 12 No. 3, pp. 53-57. https://doi.org/10.1108/eb039420
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited