Balancing the Needs of Customers and Shareholders
William Copulsky
(Associate professor of marketing at Baruch College, the City University of New York)
594
Abstract
Many executives contend that creating value for shareholders is the primary objective of management. But in focusing so strongly on the bottom line, have US firms neglected the customer?
Citation
Copulsky, W. (1991), "Balancing the Needs of Customers and Shareholders", Journal of Business Strategy, Vol. 12 No. 6, pp. 44-47. https://doi.org/10.1108/eb039455
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited