Controlling Costs Through Effective Communication
Eugene F. Finkin
(President of Eugene Finkin Associates, a turnaround management consulting firm in North Miami Beach, Florida)
637
Abstract
Effective cost management demands effective communication. The purpose of a communication program is to influence people—how they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying.
Citation
Finkin, E.F. (1991), "Controlling Costs Through Effective Communication", Journal of Business Strategy, Vol. 12 No. 6, pp. 59-61. https://doi.org/10.1108/eb039459
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited