Strategic Concepts at a Glance

Abstract

Do attitudes differ among nations in their approach to product innovation? Arthur D. Little prepared a study which sought to determine how companies in the US, Europe, and Japan address the product innovation process, with specific emphasis on where companies put their efforts, what barriers to product innovation they face, what approaches are used to foster teamwork and integration within their organizations, and what measures are used to evaluate their overall effectiveness.

Citation

(1992), "Strategic Concepts at a Glance", Journal of Business Strategy, Vol. 13 No. 3, pp. 62-63. https://doi.org/10.1108/eb039497