The Revival in Reverse Manufacturing
William A. Wheeler III
(Partner in the manufacturing industry practice at Coopers & Lybrand's Center for Manufacturing Technology, Burlington MA)
125
Abstract
A growing number of companies are jumping on the “green” bandwagon, flocking to develop environmental policies and strategies. This desire is part of the new attitude companies have adopted to meet today's changing business climate. While they will no doubt do themselves—and the environment—some good, with the proper focus, they might help both a lot more.
Citation
Wheeler, W.A. (1992), "The Revival in Reverse Manufacturing", Journal of Business Strategy, Vol. 13 No. 4, pp. 8-13. https://doi.org/10.1108/eb039499
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited